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Marketing Storytelling Part 2: Discovering Hidden Stories
This is part 2 in the Storytelling series of 2.

It’s Not the Story You Tell That Counts but the Story You Trigger!

People buy (or don’t buy) based on the story they are telling themselves of how this purchase will make them happier. Since each of these stories is living a secret life in your customer’s brain what can you do to create the story that will make the sale?

This workshop will cover the three important techniques you can use to influence these hidden stories to create greater engagement and more sales with your desired audience.

No writing experience or storytelling experience is required.

Hosted by the Russian River Chamber of Commerce
Presented by the Napa-Sonoma Small Business Development Center
Sponsored by the County of Sonoma

Presenter: Janet Wentworth

Russian River Chamber of Commerce: (707) 869-9000
Napa-Sonoma SBDC (707) 595-0060

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way r

Aug 12, 2020 02:00 PM in Pacific Time (US and Canada)

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