This is part 2 in the Storytelling series of 2. Part 1 is not required but is very helpful to take first.
It’s Not the Story You Tell That Counts but the Story You Trigger!
People buy (or don’t buy) based on the story they are telling themselves of how this purchase will make them happier. Since each of these stories is living a secret life in your customer’s brain what can you do to create the story that will make the sale?
This workshop will cover the three important techniques you can use to influence these hidden stories to create greater engagement and more sales with your desired audience.
No writing experience or storytelling experience is required.
**This workshop includes a 1-hour 'power hour' class, followed by an optional half hour where you can ask questions and delve deeper.**
Hosted by the Russian River Chamber of Commerce
Class by the Napa-Sonoma Small Business Development Center
Presenter: Janet Wentworth
Russian River Chamber of Commerce: (707) 869-9000
Napa-Sonoma SBDC (707) 595-0060
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