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Marketing Storytelling Part 2: Hidden Stories
This is part 2 in the Storytelling series of 2. Part 1 is not required but is very helpful to take first.

It’s Not the Story You Tell That Counts but the Story You Trigger!

People buy (or don’t buy) based on the story they are telling themselves of how this purchase will make them happier. Since each of these stories is living a secret life in your customer’s brain what can you do to create the story that will make the sale?

This workshop will cover the three important techniques you can use to influence these hidden stories to create greater engagement and more sales with your desired audience.

No writing experience or storytelling experience is required.
**This workshop includes a 1-hour 'power hour' class, followed by an optional half hour where you can ask questions and delve deeper.**

Hosted by the Russian River Chamber of Commerce
Class by the Napa-Sonoma Small Business Development Center
Presenter: Janet Wentworth

Russian River Chamber of Commerce: (707) 869-9000
Napa-Sonoma SBDC (707) 595-0060

The information provided in this webinar and any supplementary materials provided are intended for educational and informational purposes only and does not constitute professional financial or legal advice. By registering for this webinar, you accept and agree to the full disclaimer available at https://zoom.asksbdc.com/SBDC_Webinar_Disclaimer and that under no circumstances shall the named parties be held liable for any claims, losses, or damages arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Nov 18, 2020 02:00 PM in Pacific Time (US and Canada)

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