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Marketing Committee - Shared screen with speaker view
Anne Krueger
17:27
You have paid Facebook as one tactic - why not Instagram?
Ron
22:59
Hi Anne, because of the focus on enrollment, IG was featured during the early awareness elements of the campaign but has not performed well when measured against those other tactics for driving college referrals. It was left off this next flight for more focus on the higher converting tactics.
Syed Adil Hussain
25:09
You can see the topline performance for all tactics including Instagram in the image above (or on Slide 6 of the presentation) which reflects Rons comments
Anne Krueger
25:49
Thanks!
Lillian Leopold
41:55
do you have any insight on how SWC had been doing so much better?
Alex Berry
01:13:54
we've been discussing messaging to students about "making you resume resilient" or some iteration of that approach based upon labor market needs
Lorena Ruggero
01:22:09
Quick notes: both campuses are in planning mode right now. We're both applying for the RFA internal marketing.